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Book: Grant, R. M. (2019). Contemporary Strategy Analysis (10th ed.) Text and case. Wiley & Sons, Inc. Hoboken, NJ. ISBN-13: 978-1119495727. (please search for the book online) read Ch 1 and 2
What is strategy?
Objectives:
questions to answer:
1. Describe what strategy is
2. Explore the basic framework for strategy analysis (internal and external analysis)
3. Explain the contribution of a strategy to the success of organizations or individuals
4. Describe the differences between the rational design and process schools of strategy
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